Golden Rule

The Golden Rule Bear...
...in the exhibition of United Buddy Bears in Helsinki.


Nobody can live all alone. This is why the wording of the Golden Rule is written on two bears that stand together hand in hand.

The Golden Rule is translated into 80 different languages, forming a multilingual creative chaos on the bears. The languages overlap, but they do not get in each other’s way – each translation is still legible. That is also part of the “Golden Rule”: Not to fear contact with others, yet at the same time leaving enough space for personal fulfilment.